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Marketing Management(GE)(15版)博客來網路書店會員獨享

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內容簡介: 博客來博客來網路書店 Emphasize the many aspects of marketing

信貸(1)In-text boxes provide vivid illustrations of chapter concepts using actual companies and situations. The boxes cover a variety of products, services, and markets, and many have accompanying illustrations in the form of ads or product shots.

(2)Each end-of-chapter section now includes two expanded Marketing Excellence mini-cases highlighting innovative, insightful marketing accomplishments by leading organizations. Each case includes questions that promote classroom discussion and student analysis.

Spark classroom discussion

Brand-new opening vignettes for each chapter set the stage for the chapter material to follow. By covering topical brands or companies, the vignettes are great classroom discussion starters.

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  作者： Philip Kotler, Kevin Lane Keller    新功能介紹
• 出版社：華泰文化    新功能介紹
• 出版日期：2015/06/22
• 語言：英文

Marketing Management(GE)(15版)博客來網路書店會員獨享

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Marketing Management(GE)(15版)博客來網路書店會員獨享