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Strategic Management- Text and Cases(8版)博客來書店

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內容簡介: New Features
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1.Insights from Executives. This feature highlights executives who have been extremely helpful in addressing issues that are salient to strategic management. These executives, each of whom was interviewed by the authors themselves, hail from worldwide organizations and include Lise Saari (former Director of Global Employee Research, IBM), Terrie Campbell, (Vice President of Strategic Marketing at Ricoh Americas Corporation), and David Drews (Executive Vice President and CFO of Project: Worldwide, a global network of marketing agencies).

2.Insights from Research. This feature summarizes the authors’ key research findings on a variety of issues and, more importantly, addresses their relevance for making organizations (and managers!) more effective. In Chapter 2 the authors discuss findings from a meta-analysis (research combining many individual studies) to debunk several myths about older workers—a topic of increasing importance, given the changing demographics in many developed countries. In Chapter 4, they address a fascinating study that found that “dormant ties” (people with whom we have not been in contact for at least three years) can be extremely valuable. And, in Chapter 8, they explore useful research about what to consider when leading virtual teams.

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  作者： Gregory G. Dess, Gerry McNamara, Alan B. Eisner    新功能介紹
• 出版社：華泰文化    新功能介紹
• 出版日期：2016/02/03
• 語言：英文

Strategic Management- Text and Cases(8版)博客來書店

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