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International Business- The New Realities (GE) 4-e博客來好書會員獨享

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內容簡介: International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world.
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The Fourth Edition plays on millennials’ characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business.

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  作者： S. Tamer Cavusgil, Knight Gary, Riesenberger John    新功能介紹
• 出版社：華泰文化    新功能介紹
• 出版日期：2016/06/07
• 語言：英文

International Business- The New Realities (GE) 4-e博客來好書會員獨享

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